MARKETING

Our industry renowned English skills-focused Business Certificate in marketing is now being taught online. Students will explore business concepts and apply their English skills to team projects and case studies in Marketing. They will learn from experienced teachers, local business leaders and new entrepreneurs as they share their experience and insight of the business world.

The online Professional Certificate programme is for students with an upper-intermediate level of English who want to to learn business skills, build professional networks and gain a certificate to enhance their professional resume.

FOCUS

Students will receive tools for evaluating, developing, and delivering a marketing plan, using a heavy emphasis on a problem-solving approach. Special emphasis is placed on the impact of global/digital marketing, social

media and e-business. Students will learn up-to-date Marketing concepts by online class work, a team project and guest speakers.